High Roadster - Miller High Life app for iPhone and iPad

This year when Miller High Life fans and Harley-Davidson riders celebrate the 110th anniversary of both great brands, well be asking that they pledge to celebrate responsibly. This application, intended for MillerCoors distributors and local promotion teams, will help collect pledges to ride responsibly from our riders, and in exchange, riders will receive a fun photo souvenir.

The app is intended to be used to collect pledges from legal age drinking consumers (LDACs), 21 and older.

In exchange for each riders pledge, the app will create a photo featuring the rider, a Harley-Davidson and an attractive model of their choice, with four total options available.

The photo can be emailed to the rider so that he or she can share the photo with friends via a social network, or simply keep it as a souvenir. Any personal information collected will only be used to send the souvenir photo. Personal information will not be shared with third parties or used for future general brand communications.